Softlogic Holdings PLC.

Retail Sector

‘Bigger Brands, Bigger Opportunities – from the country’s Most Reliable Retailer

As the rapidly expanding Sri Lankan middle class demands better products and bigger brands, the Softlogic Group is perfectly placed to profit. Our Retail Sector holds authorized distributorships for the world’s best brands in the consumer electronics, branded apparel, and furniture subsectors.

Our portfolio of consumer electronics brands includes Panasonic, Samsung, Onida, Candy, Cornell, and Ignis. Levi’s and Nike, Mango and Giordano are some of the leading brands that comprise our branded apparel subsector while a selection of the world’s best brands, such as SB Furniture, King Koil, and Sheridan, make up our Furniture subsector.

Our multi-brand, muli-channel strategy allows us to stay ahead of evolving consumer preferences by giving them a choice of diverse brands, products and special offers. Furthermore the robust fast tracked retail expansion strategy aggressively pursued by the Group to firmly establish Softlogic as a key player in the Retail industry is set to pay steady dividends with greater access to a larger customer base. Given the relatively low penetration rates of branded products in the burgeoning Sri Lankan market and the opportunity to establish the country as a regional retail hotspot, we are confident that the future of the Softlogic retail arm will be bright.


	Consumer Electronics
	Branded Apparel
	Furniture Home Store

Consumer Electronics

A wholly owned subsidiary of Softlogic Holdings Ltd, Uni Walkers (Pvt) Ltd handles the distribution of a wide range of consumer electronic products. The company has established 3 Softlogic Max showrooms and 75 Softlogic retail outlets and its target is to open 300 Outlets by year 2013. Softlogic Max stores are targeted at the middle-class and above market segment while retail outlets cater to the mass market. Driven by the demands of the growing Sri Lankan middleclass, Uni Walkers offers a dazzling selection of the world’s best consumer electronic brands.

Product Categories and Brands offered


	Televisions : Panasonic - Samsung - Onida
	Refrigerators : Panasonic - Samsung
	AV Products : Panasonic - Samsung - Onida
	Washing Machines : Panasonic - Samsung - Onida - Candy
	Microwave Ovens : Panasonic - Samsung - Onida - Candy
	Air Conditioners : Panasonic - Samsung
	Kitchen Appliances : Panasonic - Candy - Cornell - Ignis - Samsung
	Digital Cameras : Panasonic - Lumix - Samsung

Branded Apparel

With the expected surge in Sri Lankan disposable incomes, there will be an accompanying increase in the demand for branded apparels. The Group’s Branded Apparel subsector is in prime position to benefit, having secured exclusive distribution rights for many of the world’s most valuable apparel brands: Levi’s,Nike, Mango and Giordano.

Appointed by Levi Strauss India (Pvt) Ltd. as the master distributor for Levi’s in 2009, Uni Walkers (Pvt) Ltd, a fully owned Softlogic subsidiary, has exclusive distribution rights for Levi’s entire range of apparel, including its iconic jeans collection, as well as casual wear for ladies and gentlemen, and accessories. As part of Softlogic’s multi-brand, multi-channel strategy, Levi’s products will be distributed through a flagship Levi’s store in Colombo 3, a premium shop-in-shop in Colombo 5, as well as through all leading fashion retail chains in Sri Lanka.

As the authorized distributor for Nike, the world’s leading designer, marketer, and distributor of authentic athletic footwear,apparel, equipment, and accessories, Uni Walkers (Pvt) Ltd. currently sells the brand at over 20 retail outlets,including most of all leading fashion retail chains. It is also in the process of establishing its first Nike flagship store in Colombo.

In the post war era with the opening up of the economy, we believe the retail apparel sector provides an enormous opportunity for the Group. Moving forwards the Group aspires to dominate the branded apparel sector with the accumulation of the world’s leading apparel brands. The country will have the opportunity to see the large malls that will come up within the next 2 to 3 years and we believe with the brand portfolio we hold, the company will be in a great position to leverage on common costs.

Furniture Home Store

Operating LifeStyles, the furniture retail arm of the Softlogic Group, Uni Walkers (Pvt) Ltd.has quickly become a leader in the marketing and distribution of elegant bedroom and other household furniture, mattresses, bedding, linen and household accessories. The brands on display at the flagship LifeStyles store in Kohuwela as well as at shop-in-shop LifeStyles locations at other merchants include:

	Furniture : SB Furniture - Koncept Furniture
	Mattresses/Bedding : King Koil
	Towelling/Bed linen : Sheridan
	Sanitary ware : Caroma

LifeStyles also offers turnkey solutions for architects and homebuilders through a Projects and Interiors division consisting of qualified Interior Designers. Furniture installations at customer sites are overseen by a professional installation team.