Softlogic Opens First-Ever Outlet Store under ODEL for International Brands: ODEL Brands Outlet Store in Kohuwala

ODEL Brands Outlet Store on 12th October 2024 at 135, Dutugemunu Street, Kohuwala—the location of the former ODEL store. This pioneering initiative introduced a dedicated outlet format under the ODEL banner, exclusively focused on offering international brands at unbelievable outlet store prices. The store featured an impressive portfolio of globally recognized labels, including Zara, Zara Man, Zara Home, Levi’s, New Balance, Adidas, ASOS, Topshop, and more—giving customers access to a premium selection of fashion and lifestyle products. The curated range included women’s and men’s apparel, featuring dresses, skirts, tops, blouses, pants, jeans, shorts, polos, shirts, and more—catering to diverse wardrobe needs from workwear and everyday essentials to vacation looks and evening wear. Designed to offer variety, value, and style, the outlet provided a unique opportunity for customers to shop globally trending pieces at unbeatable prices, all within a vibrant and inviting retail environment. Following the successful launch in Kohuwala, Softlogic further expanded the concept by opening more ODEL Brands Outlet Stores at Level 1, One Galle Face Mall, and at ODEL Mall Kandy, ensuring these sought-after international labels are easily accessible to a broader customer base across key urban centres. This strategic opening reaffirmed Softlogic’s ongoing commitment to redefining the retail landscape in Sri Lanka, enabling customers to experience globally loved brands and unmatched value—all in one accessible destination.