Fri,6 December 2019

ODEL launches Premium Portuguese Men’s Formalwear brand Sacoor Brothers in Sri Lanka

Offering Colombo with a remarkable fashion experience – Sacoor Brothers launched its exclusive Men’s Formal wear selection at the ODEL Department Store, ONE GALLE FACE Mall. Adding a much-needed flavor of uniqueness to the men’s formal wear market, the international retail giant has managed to – within a short span of time – transform and indeed, define refinement in menswear.

Founded in 1989 as a small fashion retail store catering exclusively for men, the brand is now an international phenomenon, with over 100 stores worldwide. Since inception, Sacoor Brothers have focused on elevating the experience of its customers – replicating the cozy comfort of the streets of Lisbon, Portugal, ripe with the smell of freshly brewed espressos and delicious pastries. To date, all patrons are welcomed to lounge and feel right at home as they shop for their favorite styles in the store.

Creating the perfect balance between custom made styles and off the shelf, Sacoor Brothers offers the convenience of a high quality garment that is made to fit, with a team of tailors in house who are dedicated to ensuring that the customers receive the perfect fit, on the house. Customers are welcomed to lounge, sip a cup of espresso and feel right at home while they watch the resident tailors alter their suit to precision.

The brand offers a wide array of menswear to suit every occasion, panning from exclusive tailored suits, premium shirts, sweaters, jackets, cardigans, polos and chinos. The collection also includes an array of accessories such as formal shoes, loafers, wallets, ties, bags and pocket squares. Superior in terms of functionality as well as style, the products are sourced and manufactured directly from Portugal using the finest of material.  Sacoor Brothers is all about craft pieces that reflect emotion, aesthetics and a deep appreciation for culture

“We are excited to launch our first store in Sri Lanka at the prestigious ODEL Department Store in One Galle Face Colombo. The quality of our brand and the world class service of Sacoor Brothers is at the heart of everything we do, and we felt that ODEL was the perfect partner to showcase this. We are confident that our arrival at ODEL marks the start of a successful and exciting journey” added Bart Denolf, CEO of Franchising at Sacoor Brothers.

In time for the season’s festivities and the much-needed fashion inspiration that comes with it, Sacoor Brothers, together with its retail partner in Sri Lanka, ODEL, is delighted to present an exclusive brand showcase – highlighting the latest designs and silhouettes in vogue in Men’s formal fashion. Focusing on key pieces that have been endorsed by international fashion icons such as Christiano Ronaldo, the Football figurehead, this exclusive event is geared to serve the fashion forward men in Sri Lanka with ample inspiration on styling themselves to reflect the latest in formal designs.

“The needs of the consumers in Sri Lanka are increasing in complexity, especially in terms of fashion. With the youth of the country becoming more worldly, embracing international travel and the use of technology to stay ahead of the times, our offering as fashion and lifestyle retailers need to match these expectations. By bringing down superior global fashion brands and partnering with international retail giants such as Sacoor Brothers, ODEL aims to meet these expectations. As a group, Softlogic always aims to stay relevant, and offer our audience the very best of all experiences. This is one step in that mission, as we offer the men’s formal wear market in Sri Lanka with that much needed international touch with Sacoor Brothers” commented Mr. Ashok Pathirage, Chairman of Softlogic Holdings PLC.

Service and experience are at the core of the Sacoor Brothers’ DNA. A passion that has lead the brothers to continuously design high-quality collections combined with an excellent and ever improving service. There are no secrets to this, as it is the company’s commitment to train its employees in the Sacoor Business School method in the warm and welcoming spirit of the Portuguese people. A successful strategy that promptly attracted loyal customers and business growth.

Softlogic Holdings PLC is one of Sri Lanka’s largest diversified conglomerates which holds leading market positions in growing economic sectors in retail, healthcare, ICT, automobiles, leisure and financial services. Softlogic holds authorized distributorships for key global brands and today employs over 11,000 people in its offices located in Sri Lanka and Australia. At present, Softlogic is the anchor tenant at the One Galle Face Mall where a total retail space of 100,000 sq. ft has been obtained, devoted to delight shoppers with a plethora of exclusive brands and international flavours.


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