Fri,10 May 2019

Softlogic brings 5 BIG brands to Kurunegala

Leading retail brand Softlogic opened its newest outlet in Kurunegala on 10th May 2019 amidst an air of excitement, bringing five leading brands to the heart of the city. The inaugural ribbon was ceremoniously cut by Chairman/Managing Director of Softlogic Holdings PLC, Mr. Ashok Pathirage. The newest addition to Softlogic’s island-wide diverse retail network, features leading brands, namely, ODEL, Softlogic Glomark Supermarket, Burger King, Baskin Robbins & Softlogic MAX, to be enjoyed and savoured by one and all in the city of Kurunegala. Located centrally in an easily accessible location at No. 75, Colombo Road, very close to the Kurunegala Police Station, the new Softlogic store spans across four spacious storeys, with the lower ground floor occupied by Glomark, the ground floor by Baskin Robbins & Burger King, the first floor by ODEL & second floor by ODEL Sports, ODEL Home and Softlogic MAX collectively. The building has ample parking facilities, and the stores are easily accessible via stairways, escalators, elevators and also have wheelchair access, keeping in mind the comfort and convenience of customers in Kurunegala.

Commenting on the occasion of the launch, Mr. Ashok Pathirage, Chairman/Managing Director of Softlogic Holdings PLC said, “We are very excited & pleased to introduce a completely revolutionary shopping experience to the immensely important town of Kurunegala. Our leading brands have created a great impact and are immensely popular with Sri Lankan shoppers across all age groups throughout the country. Shoppers in Kurunegala can now explore top international fashion labels & local favourites in clothing & accessories, avail themselves to an inspirational global market experience with our Glomark supermarket, enjoy delectable burgers and ice creams at Burger King and Baskin Robbins, and also discover the widest range of world renowned brands of consumer electronics & furniture, all under one roof. Our new store is set to be a benchmark in the retail shopping experience for the entire family and has been modeled in line with how retail is developing around the world, offering shoppers a single destination where they could spend more time as a family and enjoy the experience of shopping together. The bustling community in Kurunegala, having a high disposable income, will now have greater access to leading international brands within their own town. There is no doubt that residents of Kurunegala are ready for this new retail experience and we are pleased to open our doors and to welcome all of them.”

ODEL in Kurunegala caters to all your fashion and lifestyle needs under one roof - with a captivating range of international fashion brands and local favorites. Its wide array of offerings include signature ODEL brands such as Tara and Closet for inspired office and formal wear, Clarks, Crocs and a range of high end footwear for the entire family, plus a selection of fashionable accessories including hand bags from David Jones, Carpisa and Caprese. The outlet also features a selection of modern and luxury lifestyle offerings under ODEL Home. Showcasing high-end men’s fashion labels such as Davidoff and ODEL Premium, as well as the ODEL Sports label under which are carried world famous active wear brands such as Nike, Adidas, Puma and Converse, Sri Lanka’s largest fashion retailer is serving the region with a selection of exclusive and high end fashion labels of international repute. The store also boasts a wide selection of international watches and branded sunglasses from reputed brands such as Fossil, Swatch, Armani Exchange, Emporio Armani and Vogue. Celebrating labels that are home grown favorites, the store will also feature COCO, the flagship brand of its latest acquisition, Cotton Collection.

Shoppers in Kurunegala will be further captivated with Softlogic GLOMARK Supermarket, Sri Lanka’s first inspirational global market experience. GLOMARK stocks the widest selection of everyday consumables, sourced both locally and from around the world, delivering freshness and high quality. It’s unique offering across a wide range of Bakery, Butchery, Essentials and Grocery products will make it a brand new experience to shoppers from Kurunegala and around.

The world renowned international chains for Burgers and Ice Cream, Burger King and Baskin Robbins, marks its presence for the first time in Kurunegala. The enticing aromas will lure shoppers to savour the world-class treats from an array of delicious choices offered at the two outlets while they shop. The Burger King outlet in Kurunegala will be the 21st store and Baskin Robbins, the 8th in Sri Lanka. 

With the opening of its latest store, the total number of Softlogic consumer electronics stores located around the country comes to a total of 220, which includes 20 Softlogic Max stores located island-wide. Softlogic MAX Kurunegala takes up a 2,800sq.ft. area on Level 2 on the 2nd floor, displaying state of the art, high quality brands of TVs, audio-video products, refrigerators, washing machines, air conditioners, air coolers, small kitchen, home appliances, ICT & office automation categories (computers; desktops/laptops, fixed line phones, cordless phones, mobile phones and accessories) from global power brands Panasonic, Samsung, Whirlpool, Candy, DELL, Acer, Nokia, Apple, TCL, Godrej and Vego among others. In recent years, Softlogic has also successfully built a private label strategy and introduced its own hugely popular Softlogic Prizm Smart TVs as well as a range of consumer electronics & home appliances under the Softlogic Maxmo brand.

The contemporary Softlogic LifeStyles furniture range is also showcased within the Softlogic Max store, including living room, bedroom, dining room furniture, mattresses and other furniture accessories. The store also carries the newly introduced SmartFit Fitness Equipment Schwinn & Xterra which includes a wide range of treadmills, elliptical trainers, and upright bikes backed by the SmartFit warranty. Unmatched interest free hire purchase schemes, incredible free gifts, and exciting special offers are available to all Softlogic Max customers, including discounts up to 50% on full payments made by cash/card and special savings up to 35% plus 0% interest installment schemes up to 60 months on credit cards issued by all leading banks. Customers at Softlogic Max also enjoy the ease of doorstep delivery, reliable after sales service and the guarantee of top quality products backed by Softlogic warranty.

Softlogic Holdings PLC is one of Sri Lanka’s largest diversified conglomerates the leading market positions in growing economic sectors in retail, healthcare, ICT, automobiles, leisure, and financial services. Softlogic holds Authorized Distributorships for key global power brands and today employs over 9,000 employees at its offices in Sri Lanka and Australia.


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