As the largest fashion retailer in Sri Lanka, Softlogic hosts a portfolio of some of the world’s best brands in the fashion, jewelry and other accessories. Softlogic opened its first branded apparel store in 2010 -- Levi’s-- which was just the start of an exciting journey, and has seen the company become the leading fashion retailer in Sri Lanka today, representing the big names in the world of fashion.

Since its fashion foray, Softlogic has firmly anchored its position as a leader in Sri Lanka’s fashion industry, demonstrating strong growth driven by its ability to harness brand potential, coupled with its innate understanding of consumer fashion trends. The fashion division continued to expand its operations by introducing new and bigger brands in outlets around Colombo and other prime urban regions such as Kandy. 

Softlogic is the epicenter and fashion capital of the luxury and high street international fashion brands and is the only retailer operating over 130 such world-renowned fashion labels in Sri Lanka. Softlogic is partner to brands from powerhouse groups dominating the global fashion business such as Armani, Swatch, Luxottica, Safilo, PVH, Fossil, OTB group, Bestseller and Pentland.

We satisfy the local appeal of prominent global fashion brands thus bringing the benefits of foreign currency saving when consumers shop locally. Softlogic is in the forefront of modernizing organized retail trade in Sri Lanka garnering luxury experiences of international standards to the fingertips of customers.

Softlogic acquired the local fashion dynamo, ODEL PLC, in 2015 to further solidify its position in the country’s fashion business. ODEL PLC, a listed entity, is now the sector holding company of Softlogic’s fashion business. Complementing its position in branded fashion retailing, Softlogic has also nurtured its own homegrown fashion label, ODEL, to offer an unparalleled retail variety catering various niche markets that have grown into category leaders. ODEL departmental store retails a perfect blend of international and local fashion and homeware labels. ODEL is considered as the preferred shopping destination in Colombo by tourists.

Softlogic also operates 4 anchor department stores – Galleria. This upscale department store, showcases the latest and most desirable merchandise across most of the international brands including Levi’s, Nike, Adidas Performance, Adidas Originals, Puma, Canterbury, Skechers, International Watches, Branded Sunglasses, Fossil, U.S. Polo Assn., Peter England, Crocs, Pepe Jeans, Lee, Wrangler, Dockers, Allen Solly, Tumi, Aeropostale, Splash, Giordano and  Arrow Sport.

Softlogic has been a pioneering force in fashion retailing, using its exceptional knowledge and experience to expand rapidly.  Softlogic presently operates 33 ODEL outlets, 49 exclusive branded apparel and 4 Galleria stores. 

With a growing workforce of more than 1,100 people in fashion retail, the Softlogic’s success is attributed to its highly skilled, trained and dedicated teams. Foresight, energy and passion drive us to explore new opportunities and to form strong and effective business partnerships built on trust, integrity and mutual benefit. Professionalism and expertise fuel our competitive edge in today's market with our employees receiving industry-best training and development supported by our franchisors. Our team of experts continuously develop their knowledge and skills in each fashion category and this is reflected in the range and design we showcase. Some of our brands include Levi’s, Nike, Giordano, Mango, Charles & Keith, Tommy Hilfiger, Mothercare, Crocs, Pepe Jeans London, Fossil, Peter England, Lee, Wrangler, Splash, Canterbury and Body Shop.

The construction of the ODEL Mall, one of Sri Lankan’s most advanced mixed development projects, is currently underway, paving the way to establish Softlogic as the ultimate retailer of choice. This new 645,000 sq.ft area would include fine dining restaurants, one of the largest multiplex cinemas in the country, 39 premium apartments and a sky garden. This is expected to further enhance the country’s retail landscape and contribute in transforming Colombo into an attractive shopping destination in South Asia.